Logo rebrand.

The challenge
Existing HF logo was not fit for purpose. Originally designed 20 years ago before the internet was used as a main marketing tool. The logo became hard to read at smaller sizes, the typeface used was inappropriate. So it was time for an overdue update from its existing prehistoric state.

Still in its refinement stages, so still collaborating with others to help move this forward.

Below are some images of how the new logo developed so far.

The concept was created through a collaborative process, working with designers and key stakeholders. After research we defined our brief to allow a more compassionate symbol than an oval stickman. The concept was engineered by subtraction, to make it as simple as possible, and recognisable from a distance, with various formats for responsive touch points.

About HF
Humanity First is registered in 41 countries across 6 continents, and has been working on human development projects and responding to disasters since 1995.

A charitable trust established to promote and safeguard human life and dignity. It is a non-political, non-religious, non-sectarian international relief and development agency that works with the world’s poorest and most vulnerable people.