- With the increasing ageing population, loneliness and isolation is becoming a pressing issue.
- Age UK’s research reveals that one in eight people (12%) aged 65 plus are feeling cut off from society.
- One in six of the UK population is currently aged 65 and over.
- That’s almost every three doors down, there’s an old person.
- But yet we don’t know them.
Delivered by the Design Council with Kingston University.
- How might we create more social opportunities for older people?
- How could the community around us take more responsibility for the health and wellbeing of older people?
- How could more people broadened and strengthen their social network as they grow older?
- How could there be more opportunities for people of all ages to meaningfully connect?
Using their Double Diamond Design Thinking process we tackled this social innovation project.
We used ethnographic research techniques for primary research methods, to help understand with empathy what it feels like to be an older person. Drawing from the research, we went on to develop, design and iterate using service design tools to help craft out a new service outcome.
5 principles of service design thinking, Marc Stickdorn.
Services should be experienced through the customer’s eyes.
All stakeholders should be included in the service design process.
The service should be visualised as a sequence of interrelated actions.
Intangible services should be visualised in terms of physical artefacts.
The entire environment of a service should be considered.
We went on to develop, design and iterate using service design tools to help craft out a new service outcome.
A new service which allows neighbours to connect with each other for tea and a social chat, but also as a support platform and knowledge skills exchange.