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Tim Brown – From Design to Design Thinking

Category : Design Thinking, Non-Profit, Product / Industrial Design · by Aug 3rd, 2014

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder¬†David E. Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas — they call it “design thinking.”

Courtesy of Ted.com.

In this video, Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

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