Communication | Service | Sustainability

Principles of Good Design by Dieter Rams (Braun) and Jonathan Ive (Apple)

Category : Legends, Product / Industrial Design ยท by Oct 10th, 2013

Dieter Rams gets a salute twice a day. Yep, my Oral-B Triumph 5000 is a great gadget, credit to Mr Rams. A legend and pioneer of design, who resonates across platforms influencing designers like Jonathan Ive at Apple.

Ive talks about clever well thought out processes involved in design, tooling and machining aluminium apple products.

He also proves he has a sense of humour as you get to the end of the video….


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