Communication | Service | Sustainability

Leading in Sustainable Design – William McDonough

It has been an incredible journey so far, since starting my Masters at Kingston.
We were introduced to William McDonough and his life changing book ‘Cradle to Cradle’ by our lecturer and course director Paul Micklethwaite.
This book – the great collaboration with chemist, Michael Braungart has changed the way people see the world today.
It’s closed loop life cycle thinking, it’s biosphere and technosphere approach to the way we design and reuse, are all great examples of how we can live in a more sustainable way. What frustrates me is why it has taken so long for us humans to figure this out.

McDonough states, that we are looking at China as the worlds biggest polluters, but we shouldn’t forget UK was up there only 60 years ago and USA was also there 50 years ago. China are moving quickly, so he is hopeful that they will also resolve this quite quickly. William is currently in talks with senior ministers of China, and they are working hard together to get it right.

Here’s a short interview where William talks through some of his great work.

Tim Brown – From Design to Design Thinking

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas — they call it “design thinking.”

Courtesy of Ted.com.

In this video, Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

Google I/O 2013 – Cognitive Science and Design

Category : Product / Industrial Design · No Comments · by Oct 23rd, 2013

Cognitive science is something I studied at University, and has impacted the way I look at design today. I think its fascinating the way some psychological theories of the human mind actually play a deep role in the way we interact with design subconsciously.

Here’s a presentation by Alex Faaborg

Alex talks about human perception and cognition, and its implications for interactive and visual design. Specific topics include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.

Principles of Good Design by Dieter Rams (Braun) and Jonathan Ive (Apple)

Category : Legends, Product / Industrial Design · No Comments · by Oct 10th, 2013

Dieter Rams gets a salute twice a day. Yep, my Oral-B Triumph 5000 is a great gadget, credit to Mr Rams. A legend and pioneer of design, who resonates across platforms influencing designers like Jonathan Ive at Apple.

Ive talks about clever well thought out processes involved in design, tooling and machining aluminium apple products.

He also proves he has a sense of humour as you get to the end of the video….