Communication | Service | Sustainability

Tim Brown – From Design to Design Thinking

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas — they call it “design thinking.”

Courtesy of Ted.com.

In this video, Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

Design for Social Change

Category : Branding, Graphic Design, Non-Profit · No Comments · by Oct 2nd, 2013
Design for Social Change

Design for Social Change has been buzzing around for many years now. The rewards of actually being involved to make…